Our 8 Step Design Process
Our design process is a systematic, iterative, and structured series of actions that are necessary for designing a product’s user experience. There are many different ways to approach the design process, but our designers generally follow these steps…
Step 1.
Define
Let’s start by figuring out what and why we’re creating. In this important step, we dive into understanding your product’s purpose, target audience, and the business challenges it aims to solve. Through stakeholder meetings, we build a solid foundation that aligns with your overall business strategy.
The outcome of this initial discussion includes specifications and basic concepts, providing a starting point for the next step in the process.
Step 2.
Research
Our designers dive deep to understand what users truly need from your product or service.
Through methods like interviews, surveys, and focus groups, we grasp user experiences. Market research helps us analyze industry trends and competition. Techniques like customer journey mapping and usability testing are applied to visualize interactions and collect direct feedback for improvement.
This phase fosters empathy for users and shapes the creation of a product that aligns with their needs.
Step 3
Analysis and Planning
In the planning phase of UX design, we use research findings to understand users’ needs. We craft user personas, stories, and basic outlines such as wireframes. This stage also considers the required technology, establishes a project roadmap, and sets progress milestones.
Step 4
Design
We start by getting to know your users and creating a plan. Then, we sketch ideas for how users will use your interface, focusing on layout, navigation, and page elements to enhance the user experience.
We consider how users will interact and what information they need, covering both UX and UI aspects, including information architecture, navigation, layout, usability, accessibility, and content. As we move forward, we refine from wireframes to polished designs, perfecting details like color, typography, and iconography to create a visually appealing and user-friendly interface.
Step 5
Prototyping
We take your user interface design to the next level by building prototypes. These prototypes offer a realistic experience for testing usability, providing valuable feedback on what works well and where improvements are needed. Whether it’s a simple or detailed prototype, we use tools like InVision, AdobeXD, or Figma to bring your design to life.
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Step 6
Testing
Prior to launch, we conduct usability testing with real users to identify areas for improvement from their perspective. The feedback collected guides us in refining the design before the final product release.
Step 7
Launch
After fine-tuning your user interface based on testing, we smoothly transition to the next phase: handing over the perfected product to our skilled development team for implementation.
Step 8
Iteration
Your experience with us extends beyond launch. Our design process is a continuous loop, adapting to user interactions and feedback. This valuable data guides constant enhancements, guaranteeing your digital presence evolves with excellence.
Summary
Following our 8-step design process is a proven way to ensure that we are creating user-centered products that are data-driven and effective.
As we roll up our sleeves and get to work, it’s worth remembering that product interfaces aren’t static. Websites, mobile apps, and SaaS products are all often under constant development, which means that the feature we designed last month might need to be altered slightly to incorporate updated functionality.